A Stay Ahead

A hospitality house building new formats for a changing India. Rooted in how people live now, built to keep moving forward.

India is changing faster than the places built to host it.

New habits. New lifestyles. New reasons to travel, and new expectations of what a stay should be. The Indian customer has moved on, while most of Indian hospitality is still building for who they used to be.

stayforward exists to build for who they are becoming. Not one product repeated, but new formats designed around how people actually live, work, and stay now. We build them through three pillars.

Why India, why now

The travel market of the next decade is the one least designed for.

India is entering the years when it travels the most and expects the most. A young, urban, rising middle class is spending on experiences rather than only necessities, and it wants places that feel considered, current, and made for how it actually lives.

Supply has not caught up. Premium, design-led hospitality built around Indian habits is still rare, especially beyond the metros. The formats that define this shift are being set now, and the window to build them will not stay open for long.

A generation traveling more, and further, than any before it.

Discretionary spend shifting from things to experiences and stays.

Design-led premium supply still thin against the demand for it.

The timing window to build the brands that define the shift.

The vision

A hospitality group measured by how well people live in it, not how briefly they pass through.

One company, a growing family of brands, and a single standard underneath them all: that time spent somewhere should make it feel more like yours, not less.

Three pillars

How stayforward builds new formats.

Format innovation in Indian hospitality

We start by reading how the Indian customer is changing, their needs, their requirements, their aspirations. Then we redefine the experiences, services, and products that answer them, and build the formats that do not exist yet.

Design-led, contextually intelligent thinking

Design is how we differentiate. Every space, experience, and format is shaped by its context, drawn from where it sits and who it is for, so no two ever feel the same.

III

Built around ecosystems and neighbourhoods

We build into places, not away from them. Our formats plug into the ecosystems and neighbourhoods around them, rather than standing as isolated buildings sealed off from the life next door.

The house of brands

stayforward is the company. The brands are how you meet it.

We create and operate distinct hospitality brands, each with its own name, audience, and design language, and each sharing one set of standards underneath. The brand you check into carries its own identity. stayforward is the discipline that holds behind it.

stayforwardParent company

Live · Long-stayThe Bulletin

In developmentTransit Hotels

In developmentCurated Stays

The first brand from stayforward

A new way to experience the city.

A design-led long-stay brand with an editorial sensibility. A place with a point of view: curated, current, and published nightly. The Bulletin runs on its own identity system, Smoke & Saffron, and its own voice. Entirely its own world within the house.

Visit The Bulletin

Kondapur 500084Hyderabad

The ambition

The 2030 vision, in figures.

05Properties

600Rooms

03Cities

03Brands

The roadmap

2026 to 2030.

2026

stayforward founded. The Bulletin established as the first brand.

2027

The Bulletin flagship opens. First city live.

2028

Expansion into a second city. Second format in development. Second brand launches.

2029

Third brand launches. Suite portfolio scaling.

2030

5 Properties, 600 Rooms, 3 Cities, 3 Brands.

Milestones indicative and directional, not commitments.

Built with

The partners we build alongside.

stayforward is built around ecosystems, and that starts with who we build with. Our formats are shaped in partnership with the studios that give them their architecture, their interiors, and their identity.

Strategy & Design Partner